I read an article in the Chronicle this morning about the tough time many non-profits are having getting donations from private donors. This isn’t the case for all non-profits, though.
KALX is on track to break last year’s record level for donations. I talked to Sandra earlier this evening and she said they are within $1,000 of their goal, with the rest of Friday night, all of Saturday, and part of Sunday still to go.
If you haven’t donated, there’s still time to pledge. You can call the station at (510) 642-KALX.
So why are donations to KALX rising while donations to many other non-profits are falling? Perhaps a backlash against the RIAA has led music lovers to send more of their money to support the broadcast of great, diverse music rather than lining the pockets of music label execs and industry organization stooges.